ClubJenna, Inc. is a multi-media adult entertainment company based in Scottsdale, Arizona. It was founded in 2000 by adult film actress Jenna Jameson, and Jay Grdina, who performed as an adult film actor under the name Justin Sterling and today is president of ClubJenna, Inc. Initially a single website, the business expanded into managing similar websites of other stars and began producing pornographic films in 2000. The first such film, Briana Loves Jenna (with Briana Banks), was named at the 2003 AVN Awards as the best-selling and best-renting pornographic title for 2002. Its assets include a film production business, a network of pay web sites, as well as a subscription-based cable television channel. By 2005 Club Jenna had revenues of US$30 million with profits estimated at half that. In 2006 it was described by Reuters as one of the handful of studios that dominate the U.S. porn industry.